Faber Session 18 – Will Atkinson


It was a lovely sunny day here in Kent when I got on the train….unfortunately, by the time I got to London it was pissing down lol 😉

But I didn’t let the weather deter me from my cake, cheesecake to be precise…

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And a quick stop off in Daunt Books in Marylebone High Street 🙂

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So I arrived at class having lost a button on my coat, with a brolley that I stuck in Fabers bin because it had blown inside out so many times and wet feet because my dolly shoes (a totally impractical choice of footwear) sprung a leek! 😉

Today’s class was a session with Faber’s Sales and Marketing Director, Will Atkinson who talked about the changing face of book selling and publishing. Here are some of my notes:

The reasons a book sells (in statistical order)
1. Recommendation
2. You like the author
3. Bookshop display
4. Publicity & Reviews

If someone famous Tweets about a book they’ve recently read a publisher can sell up to 200,000 copies from that one recommendation alone.

More people than ever are reading and writing.

15% of all books bought in the UK last year were self published.

Self publishing via Kindle is not a bad thing to do, but be aware that you are in murky company, lumped in with badly written and unedited work from others.

Publishers notice eBooks that are doing well.

eBooks can be a way to promote yourself even with a traditional publishing deal.

There is a huge element of luck as to whether your published book is a success, but, the quality of the book will out.

The publishing industry is in difficulty, but at the moment, eBooks are making up for that.

The Richard & Judy Bookclub has had a major impact on summer book buying in the UK. Those on their annual list doing very well, the other authors suffering because of it.

Will gave a very positive view on the publishing industry, which was nice to hear. He also said that if a man on the street hears about a book, is he going to get in his car, drive to the local high street, park up, find a Waterstones or WHSmiths, go in and find the book? No, he’s much more likely to get his phone or iPad out and order it on Amazon. A fair point indeed.

Hmmmmm, some stuff to think about…I was convinced that I didn’t want to go down the eBook route, that I wanted a traditional publishing deal, but now I’m not so sure. I’m liking the idea of using the eBook idea as a form of promotion, I can see that working…..perhaps some short stories?

What do you guys think? Tempted? Those of you who have self published on Kindle, what made you decide to do that rather than go to a publisher?

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