Pleased as Punch!

Well, come on, I am the Queen of Cliche 😉

Seriously though, I am sooo pleased! 🙂 Why? Because a friend and fellow writer has just released his debut novel earlier this week! *grins*

I’ve known Tony for a couple of years now (we initially met through Nano) so I’ve been hearing about this story from its first draft and I’m so thrilled to finally see it in “print” 🙂 It’s been really interesting hearing Tonys adventures in “indie” publishing first hand at our writing meets, so I thought you guys might like to hear what he has to say… let me introduce Author (YAY’S!) Tony Benson…

What made you decide to be a writer?
First off, thank you Vikki, for having me here on your blog. I’ve always kept journals and written stories. During my career as an engineer, strangely enough, much of my work involved writing of one kind or another. I’ve written more technical documents than I could ever count, but very little was ever published for general distribution, since it’s generally written for use by customers.
When I moved on from corporate life I found myself undertaking more ambitious creative writing projects. I started with a complete non-fiction manuscript, which will probably never see the light of day, then I went on to write more fiction. That was when I began to consider publication.
I enjoy the creative process, and to see my own work, complete and published, is exhilarating.

What genre do you write?
An Accident of Birth is dystopia. I also have manuscripts at various stages of completion for crime, science fiction and fantasy. I’m currently working on a crime novel, which will be my next release.

What inspires you?
I find inspiration easily. Sometimes perhaps too easily. I’ll be inspired by a news-item, an overheard conversion or some random idea that comes into my head. Almost anything can trigger that Aha! moment. I always carry a notebook, and when an idea hits me I write it down, otherwise I’ve moved on to something else and the idea is lost.
Also I read widely from pretty much all genres, and that keeps the imagination ticking over nicely.

Tell us about your début novel An Accident Of Birth
An Accident of Birth is a speculative story which confronts the question What would society be like if most people were not fertile?
It portrays a dystopian, polluted society in which fertility is rare, and being fertile is dangerous. The government holds twenty-year-old Francesca captive, forcing her to breed children for the infertile masses. Her boyfriend Dominic has failed to rescue her in four long years. By hiring Baron Drake to spring her, Dominic learns nobody is more dangerous. The handsome, charming, and fertile baron vies to win Francesca’s heart, and he’ll stop at nothing – not even mass murder – to expand his criminal empire.

What made you decide to go down the “indie” route?
Indie can mean two different things. It either refers to one of the small press publishers, or it refers to an author publishing their own work. I chose the latter path.
When I had a completed manuscript, and my critique partners and beta readers had all made their contributions, it was time to publish. I reached this point at an interesting time in publishing. Indie publishing was really picking up, and there was a lot of rhetoric in the press about how bad that was and how good it was.
I found myself torn. On one hand the kudos of having my manuscript accepted by an agent and a publisher felt like a worthy goal. On the other, the case for self publishing was very compelling. I started down the road of seeking an agent, but soon I realised that I was wasting valuable time in an endeavour which would lead me to sign away the rights to my own work. In the end, I realised that my main reason for wanting to go down the traditional publishing route was to seek validation. It’s just not a good enough reason.

Any advice for anyone considering going “indie”?
Where to begin? Bear in mind that only a few days ago I published my first novel, so I’m not an old industry pro, or a well practised professional. There are, however, some things I have found to be crucial.
The big thing to remember with indie publishing is that publishing is a profession, and anyone who’s not willing to become a professional should be shy of indie publishing.
First things first, though. Like they all say, the whole thing will fail if you don’t write a great story. That’s the core to any publishing success. Once you’ve written that great story and been through it with all your critique partners and beta readers and worked on their comments, you’ve got a draft manuscript. You’re now ready to put on your publisher’s hat.
It’s crucial to have the manuscript professionally edited. Professionally produced cover art and formatting are also a must. With that done you’ll need a great cover blurb which makes people want to read your book.
The rest is logistics, promotion and marketing. The logistics are time consuming and require plenty of thought. Promotion and marketing is your job. Whether you’re indie publishing or traditionally published you’ll need to spend time and thought on marketing. It’s not easy, and you’ll constantly need to find creative new ways to market your work. The worst thing you can do is keep asking people to buy your book.
Indie publishing cannot be done without cost. Someone has to pay for editing, cover art, formatting and all the other sundry costs. An author who publishes solo bears the whole cost themselves and hopes to make it back in sales. There are, however, other creative ways to fund the project such as working with a small press publisher, crowd funding or working with one of the companies which are springing up with new business models specifically aimed at indie publishers.
There’s never been a better time to choose the indie route.

Tony can be found through his website, blog and author page on Facebook and if you’d like to download An Accident of Birth, it’s available through and I’ve downloaded it and started it last night 🙂

Ahhhh, yeah, marketing *gulps* I don’t know about you but if I go down this route I think that’s what I’m going to find most difficult, I wouldn’t know where to start! Lol… Sooooo, anyone willing to share some marketing tips? 😉

CONGRATULATIONS Tony! When you’re a HUGE success I can brag and say I had many a writing session with you 🙂

29 thoughts on “Pleased as Punch!

  1. Enjoyed the interview. He offered some great insights to self publishing. Encouraging. (I know some writers who weep because they went the publisher route and their books are stuck in limbo with editors leaving and new directions…meanwhile their books are trapped). Self publishing may require a lot of work and learning on the job, but it sounds more and more reasonable.
    Thanks for the introduction to an emerging author – must check out this book


    • You’re quite right about that. Plenty of authors have a great experience with traditional publishers, but not all. Self publishing is definitely a lot of work, but it is, in every sense, highly rewarding.


    • Thanks honey, that’s a really good point. I’ve also heard of many an author who are fighting for the rights back to a book now out if print 😦

      I’m warming to the idea more and more as people around me go down that route 🙂



    • Rebecca, what you say is true. I guess in the end, though, there’s room for everybody now in publishing, and readers will find the books they like irrespective of the path the books take to the shelf. For me, though, I consider that if I’m competing with tradtionally published authors I need to ensure that my books get the best chance – using the same process as a trad publisher is a good start.


  2. Congratulations to Tony. Going the indie route is not always an easy choice but he’s quite right that going the normal way is looking for validation that we don’t really need. Our writing itself validates us. So few books are accepted for normal publishing these days that going Indie makes sense but what a learning curve it’s going to be. Most of the pitfalls will be minor compared to the marketing which few people have any real experience of when they first publish. It’s going to be a slog of Tweeting, local press releases, online interviews, blog tours etc to get yourself in the public eye. You’ll need your own website with a blog to attract followers, a helpful supermarket that’s willing to let you have a table in the foyer to sell books and the money to buy some books upfront. Above all you need to be reviewed and to get those reviews onto blogs and Amazon and anywhere else you can think of. It’s a wonderful feeling selling those first few books though and makes it all feel worthwhile.


    • Thank you, David. That sounds like good advice. I think the first book is the hardest, as that’s where you learn the ropes of being a publisher. The work though, as you say, doesn’t stop there. It can easily become more than a full time job. Selling those first few books is, indeed, a wonderful feeling.


    • Thanks David,

      But people tend to think of it as the “easy option”….NO WAY! It’s blooming hard work from what I can tell.

      Ahhhhh, the supermarket….hadn’t thought of that. I guess coffee shops would be another good one.

      I better crack on and finish Tonys book so I can review it then 😉



  3. Good luck, Tony! You could join for free the Author Marketing Club. If you have any free promotions on Kindle there is a list of sites you can advertise this on. You can also decide to pay for some advertising on BookBub, etc, for quite a low outlay. Great cover, by the way.


    • Thank you, June. It’s always good to hear of other resources, so thanks for pointing it out. I’m glad you like the cover. The designer was great to work with, and hit the mood of the book right on the nail.


  4. Whoops, my WIP (1st draft nearly completed) is speculative, set in the future where fertility is down, but that’s where the similarity to Tony’s story ends, as it’s a teenage boy who’s being exploited and not a woman. They say there is no such thing as an original idea, but I think characters are always original, which, to me, is what makes a book.

    Good luck to your friend, Tony 🙂


  5. The premise sounds amazing, Tony! I think one of the huge differences between traditional publishing and self publishing is logistics. Which takes a lot of time to do. But once you’ve figured it out, you’re golden.


Lets chat!

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s